The demise of magazines has been predicted for quite some time. So why don’t they go away? Why hasn’t the availability of the same content on the internet made them disappear?
I think for the same reason that TV was not the end of radio. Just because someone has a TV doesn’t mean that she doesn’t listen to the radio. In fact, it now seems silly that anyone ever thought TV would end radio—they are two such different media, with two such different purposes. The same is true of print magazines and internet content. Each has something to offer the person who wishes to be informed or entertained. Also, success is about advertising, and magazines (the successful ones) have been able to point their advertising effectively to niche markets.
But whatever the reason, a glossy, colorful magazine is just plain irresistible. A glimpse into our magazine area, where there are approximately 300 glossy colorful magazines, is enough to understand why they are scattered all over the library by closing time.
Our magazines run the gamut. Take a look:
Submitted by Jane Brown.