Search engine optimization -- getting your website a top ranking on Google, Yahoo, and other search engines, is an important part of developing an effective website. What are the secrets to moving your website to the top of the page? Matt Dawson of Image Cog website design, and Karen Hodges Miller of Open Door Publications will discuss techniques for optimizing your website. Topics will include natural vs. manufactured results, the effective use of keywords, and the importance of writing interesting and informative copy that attract visitors and keeps them returning to your site again and again.