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The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff
Clara Shih.
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xiv, 236 p. : ill., map ; 23 cm.
The '90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality.
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A failure of capitalism : the crisis of '08 and the descent into depression
Richard A. Posner.
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xix, 346 p. ; 19 cm.
The financial and economic crisis that began in 2008 is the most alarming of our lifetime because of the warp-speed at which it is occurring. How could it have happened, especially after all that wersquo;ve learned from the Great Depression? Why wasnrsquo;t it anticipated so that remedial steps could be taken to avoid or mitigate it? What can be done to reverse a slide into a full-blown depression? Why have the responses to date of the government and the economics profession been so lackluster? Richard Posner presents a concise and non-technical examination of this mother of all financial disasters and of the, as yet, stumbling efforts to cope with it. No previous acquaintance on the part of the reader with macroeconomics or the theory of finance is presupposed. This is a book for intelligent generalists that will interest specialists as well.Among the facts and causes Posner identifies are: excess savingsflowing in from Asia and the reckless lowering of interest rates by theFederal Reserve Board; the relation between executive compensation,short-term profit goals, and risky lending; the housing bubble fuelled bylow interest rates, aggressive mortgage marketing, and loose regulations; the low savings rate of American people; and the highly leveraged balance sheets of large financial institutions.Posner analyzes the two basic remedial approaches to the crisis, which correspond to the two theories of the cause of the Great Depression:the monetarist-that the Federal Reserve Board allowed the money supply to shrink, thus failing to prevent a disastrous deflation-and the Keynesian-that the depression was the product of a credit binge in the 1920rsquo;s, a stock-market crash, and the ensuing downward spiral in economic activity. Posner concludes that the pendulum swung too far and that our financial markets need to be more heavily regulated.
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Fat : an appreciation of a misunderstood ingredient, with recipes
Jennifer McLagan.
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232 p. : ill. ; 26 cm.
An appealing exploration of fat in cooking — a component of food that’s newly fashionable — with recipes and culinary history. Duck fat. Caul fat. Leaf lard. Bacon. Ghee. Suet. Schmaltz. Cracklings. Jennifer McLagan knows and loves culinary fat and you’ll remember that you do too once you get a taste of her lusty, food-positive writing and sophisticated comfort-food recipes. Dive into more than 100 sweet and savory recipes using butter, pork fat, poultry fat, and beef and lamb fats, including Slow Roasted Pork Belly with Fennel and Rosemary, Risotto Milanese, Duck Rillettes, Bone Marrow Crostini, and Choux Paste Beignets. Scores of sidebars on the cultural, historical, and scientific facets of culinary fats as well as thirty-six styled food photos make for a plump, juicy, satisfying package for food lovers
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Financial shock : global panic and government bailouts--how we got here and what must be done to fix it
Mark Zandi.
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293 p. : ill. ; 24 cm.
This new edition has been systematically updated to include insights into the dynamics of the worldwide 2008 financial collapse, the freezing of credit markets, the extraordinary actions governments have taken in response, and the massive economic fallout.
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Finding Oz : how L. Frank Baum discovered the great American story
Evan I. Schwartz.
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xiv, 374 p. : ill., maps ; 24 cm.
The remarkable story behind one of the world's most enduring and best-loved books. Offering new insights into the true origins and meaning of L. Frank Baum's 1900 masterwork, author Schwartz delves into the personal turmoil and spiritual transformation that fueled Baum's fantastical parable of the American Dream. Before becoming an impresario of children's adventure tales, Baum failed at a series of careers and nearly lost his soul before setting out on a journey of discovery that would lead to the Land of Oz. Drawing on original research, Schwartz debunks popular misconceptions and shows how the people, places, and events in Baum's life gave birth to his unforgettable images and characters. A narrative that sweeps across late-nineteenth-century America, Finding Oz ultimately reveals how failure and heartbreak can sometimes lead to redemption and bliss, and how one individual can ignite the imagination of the entire world.--From publisher description.
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Fingerprints of God : the search for the science of spirituality
Barbara Bradley Hagerty.
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323 p. ; 24 cm.
Articles about research on spirituality and the brain are usually written from the point of view that religious experience can be understood from a purely scientific perspective. Hagerty's (religion correspondent, NPR) book does not have this naturalistic or materialistic tendency. Rather, as both a reporter and a religious person, she seeks insight on spirituality and science while being open to the possibility that spirituality may still have a transcendent component. The book is interesting to read because the author has interviewed many scientists as well as many people who attest to having mystical or near-death experiences. In a way, the reader feels like a participant in Hagerty's own encounter with the various pieces of information and evidence, struggling with her to make sense of it all. Highly recommended.John Jaeger, Dallas Baptist Univ. Lib. Copyright Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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Fodor's family New York City with kids.
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v. : ill., maps ; 19 cm.
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The food of a younger land : a portrait of American food : before the national highway system, before chain restaurants, and before frozen food, when the nation's food was seasonal, regional, and traditional : from the lost WPA files
edited and illustrated by Mark Kurlansky.
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xviii, 397 p. : ill. ; 24 cm.
Using long-forgotten WPA files archived in the Library of Congress, bestselling author Mark Kurlansky paints a detailed picture of Depression Era Americans through the food that they ate and the local traditions and customs they observed when planning and preparing meals.
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Fool's gold : how the bold dream of a small tribe at J.P. Morgan was corrupted by Wall Street greed and unleashed a catastrophe
Gillian Tett.
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x, 293 p. ; 24 cm.
The "Financial Times" writer who scooped the whole financial world with her warnings of an economic crash takes readers to the elite inner sanctums of the banking world to reveal the untold story at the heart of the boom and bust.
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French girl knits
Kristeen Griffin-Grimes.
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159 p. : ill. (chiefly col.) ; 23 cm.
Influenced by classic fairy tales and French vintage fashion, Seattle designer Kristeen Griffin-Grimes presents ethereal garments that flatter the feminine form, accomplished with seamless construction and custom fit.
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The future arrived yesterday : the rise of the protean corporation and what it means for you
Michael Malone.
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xxii, 295 p. ; 25 cm.
A bold vision about the ways companies will adapt and be reborn in a revolutionary world where business models implode and the search is on for what will work. The fate of newspapers and the music industry is a harbinger of what awaits every company: an aging business model in its death throes as people wake up to the grim fact that their products and the way they deliver them are out of sync not only with what customers want but how they want it. But commentator Michael Malone is back to make sense of this future: Survival will require companies to be "protean"--nimble shape-shifters able to change direction and identity in response to a rapidly evolving international marketplace. They must, in other words, act like perpetual entrepreneurial start-ups.--From publisher description.
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The G-free diet : a gluten-free survival guide
Elisabeth Hasselbeck.
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xviii, 234 p. ; 24 cm.
Hasselbeck, co-host of "The View" and gluten intolerant herself, delivers a comprehensive and indispensable guide to living a gluten-free life.
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